Lang Realty's Marketing Plan
Cutting Edge Marketing Proven to SELL Your Home For Top Dollar
When you're ready to take the next step toward selling your home, we're here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers.
Thanks to our time-tested, professionally designed marketing materials and our aggressive approach to selling real estate, you can count on The Pearl Antonacci Group and Lang Realty to attract the most buyers, and sell your home in the least amount of time, for the highest price possible with the least amount of hassle to you.
There is a reason that we have acquired more than 600 raving fans (clients) in just 15 years — we have the most comprehensive marketing plan in the industry, and it's been proven to work in any type of market.
The key to the success of our marketing plan is the fact that we make daily contact with prospective buyers, as well as sellers that will soon become buyers, and with top real estate agents who have buyers looking for a home just like yours.
Traditional passive methods of selling (i.e. waiting for buyers to come to us) are NOT nearly as effective as contacting potential buyers or their agents and convincing them to look at your home. The Pearl Antonacci Group and Lang Realty take a pro-active approach to marketing your Boca Raton or Delray Beach home to SELL! An aggressive, yet professional approach makes all the difference, and you can count on our team to actively market your home 24/7!
The Right Price to Get Your Home Sold Fast
We'll quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market.
The Right Exposure to Get Your Home Seen
In marketing your Boca Raton home, Boynton Beach real estate listing, or Delray Beach condominium, we also develop a listing that emphasizes its unique and saleable aspects. We then put your home in front of buyers, establishing it on the local Multiple Listing System (MLS) as well as broader ones, new listings sheets, and real estate publications. Our nationwide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.
Professional Interior Design Renderings
Is your home a little outdated? Is the floor plan choppy and dark? The Pearl Antonacci Group and Lang Realty have partnered with a local interior design firm that will compose a beautiful rendering of your home as it could look if it was completely renovated. This is an added value for you as the seller, because it only costs around $500 to create a "picture" that will help buyers visualize how the property could look. In addition, price estimates are available upon request to buyers that are interested in the renovation. A complete artboard with design samples will be displayed in your property for every home buyer to view as they walk in. This is an incredibly effective marketing tool in getting your home sold!
Virtual Staging Your Home - Virtual Vs. Traditional
When you list your home for sale with The Pearl Antonacci Group and Lang Realty, we will walk through your residence and make recommendations as to whether you need to consider staging your home.
Virtual Staging is a new, innovative method of staging your home with software and showcasing your home as it would be with new furniture in it. This gives potential home buyers a chance to see the home as a "model." For approximately $500, you can save thousands and have a similar effect. According to a recent NAR study, a furnished home can garner up to 30% more web traffic than the same home without furnishings. With that in mind, The Pearl Antonacci Group at Lang Realty is proud to offer the 21st Century alternative to traditional staging with a new innovative marketing tool named Virtual Stager. This allows you to now promote a vacant and unfurnished home in a fully furnished capacity through the use of 3D rendering technology. We are now able to take a photograph of an empty room and fill it with furniture and décor for a realistically furnished look. Designer couches, tables, rugs, bookcases, paintings and more can all be digitally superimposed into the vacant room and arranged to create a more attractive atmosphere. You can choose from over 50 different décor groupings to find the exact style of which you would like to stage the home. Virtual Stager is even able to remove your current furnishings and replace them with a new look! Click here for a before and after sample of a listing we staged using our virtual staging technology.
When you list with The Pearl Antonacci Group and Lang Realty, this is a sampling of what you'll get and where your home buyer will find your property:
- LangRealty.com – extraordinarily strong web platform with premier placement
- PearlAntonacci.com - based on the same platform as LangRealty.com, BrianPearlRealEstate.com is a FULLY RESPONSIVE website, which means that homebuyers can view property listings from ANY device including mobile phones, tablets, and desktop computers without the need to login to a separate mobile site. In addition, BrianPearlRealEstate.com is more targeted to the areas and communities that we specialize in which in turn allows your property to stay relevant within the site.
- Community-Based Micro-Sites - Brian Pearl owns hundreds of domain names with keywords built into them, many of which reflect the type of property or development that your home is in (i.e. www.delraybeachwaterfronthomes.com, www.townsendplacebocaraton.com, etc...)
- Realtor.com - Enhanced Showcase Advertisements with MAXIMUM photos, descriptions, and exposure!
- Top Real Estate Websites - Trulia, Zillow, Homes.com, HomeFinder.com, Realtor.com, SunSentinel.com, PalmBeachPost.com, Market Leader, and Craigslist, just to name a few
- Paid Google PPC - Google Local Ads, Bing and Yahoo advertisements
- Mobile marketing advertising including banner ads and retargeting
- Social media - Facebook, Twitter, Instagram, YouTube, Google+, LinkedIn, and more
- Local newspaper websites - Sun-Sentinel, Palm Beach Post, Homes & Land Magazine, and more
- Global ad syndication services - LuxuryRealEstate.com, Unique Homes Magazine, DuPont Registry*
- Email Marketing - Brian Pearl and Lang Realty maintain an email list of interested buyers, which we respectfully send listings to via email on a regular basis for any listing that fits their requirements. We will also send out an email to every real estate agent in Palm Beach and/or Broward County to capture their interest and let them know that your home has come on the market.
- Virtual Staging* and Floor Plan Renderings*
- Professional Photography - multiple (up to 50) high-definition photographs taken by a professional photographer, and an interactive Virtual Tour comes with every listing at no additional cost. For most of our listings, we offer aerial photography with the use of a drone, which is the latest and greatest in aerial photography.
PRINT MARKETING & ADS IN NEWSPAPERS & MAGAZINES
Multiple full-page advertisements taken out in a variety of magazines and newspapers, including...
- Sun-Sentinel Newspaper Advertisements
- Palm Beach Post Newspaper Advertisements
- Luxury Homes Magazine*
- Homes and Land Magazine
- Unique Homes Magazine*
- DuPont Registry*
- Palm Beach Illustrated Magazine*
- Coastal Star Newspaper in Delray Beach
- The Pineapple Newspaper in Boca Raton and Delray Beach
- Direct mail campaigns including Just Listed postcards professionally designed through our in-house marketing department
- Full-Color 4-Page Newsletters professionally designed and directly mailed to target audiences in Delray Beach, Boca Raton, and Boynton Beach's affluent communities
- Press Releases done by our public relations firms - see example here
- Lang Showcase Magazine - mailed to 100,000 of the area's most affluent communities and available in all of our 12 office locations.
Getting You The Best Deal for Your Property
When we list your home, we do so at no additional cost. When you start to get offers, we can represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional real estate agents and representatives, we also oversee all paperwork related to the sale, which is a much larger and more important task than most would imagine.
Strategic and Targeted Real Estate Marketing
In addition, we'll use the Internet and our innovative websites to make your property listing highly visible. With more than 90% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can't afford to miss. Brian Pearl is a Certified Internet Marketing Specialist and uses several online marketing techniques that will get your home and neighborhood on the first page of search engine results like Google, Bing, and Yahoo.
If your home is listed with The Pearl Antonacci Group and Lang Realty, and a buyer is searching online, IT WILL BE SEEN!
The effectiveness of print marketing has been a debate in recent years among real estate professionals and industry leaders, many of which say it's a waste of money. I agree that if you send a small, unprofessional looking mail piece that could have been done by a 3rd grader, you probably are wasting your money. That's why The Pearl Antonacci Group and Lang Realty have engaged the services of several marketing specialists that have resulted in a sure thing marketing plan. From graphic designers, photographers, printing companies, these amazing people are considered a part of my team because they make sure that each listing I take gets the proper exposure and to the right areas.
Lang Realty is one of the only real estate companies in Palm Beach County that produces its own full-color magazine, Showcase of Homes, which is mailed to over 100,000 of the most affluent households in Palm Beach County and are proudly displayed in each of our twelve (12) office locations.
Professional Photography, Virtual Tours, and Drone/Aerial Photography
Have you ever seen a real estate listing with terrible photographs that look like they were taken with a camera phone? How is that supposed to help sell your home? We take pride in our listings and treat everyone as if it were a million-dollar listing on the ocean.
Professional photography is the first step in getting the most money for your South Florida home or property; first impressions last a lifetime and you don't get a second chance with home buyers or their real estate agents. We want to put your listing on the Multiple Listing Service (MLS) with a BANG and have everyone notice it immediately!
Video marketing is a very effective marketing tool to sell your home in Boca Raton, Highland Beach, Delray Beach, or anywhere else in Palm Beach County. It not only gives the home buyer a look into the property, but it tells a story when done correctly. In addition, real estate videos allow oversees home buyers to tour your home without actually being in the country, and you'd be surprised how many sales we've closed without ever even meeting the buyers! Check out one of the latest videos we produced for our clients!
Our public relations support team helps position our global network and prestigious brand as the epicenter of expertise within the luxury real estate category. Property listings that have international relevance, historical significance or uniqueness can be submitted for consideration in the many global exposure vehicles with which our brand has relationships with.
For most of us, our home is our biggest investment. When it's time to sell, get the value you deserve with the help of a professional real estate agent. If you'd like to discuss your next home sale today, please contact us anytime.
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